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The Most Suitable Programs For Designing A Logo

There is much software that can be used to create a logo without the help of a professional: here are the best paid and free choices. The importance of a logo in a business is as fundamental as choosing the brand’s name. Whether it is an iconic logo, writing, or a drawing, it will be the trademark with which future customers will be able to recognize the brand. Creating an impressive logo does not necessarily have to be the prerogative of designers and graphic designers. 

Today anyone who wants to create a personal project can do it using one of the many software explicitly designed to make creating a logo easy, intuitive, and fast. Before choosing the most suitable program for your purpose, it is advisable to stop and think about which type of logo is best suited to your business. If you don’t have specific ideas, you can take a cue from the logos of the big brands or sift through the alternatives proposed within some platforms. Let’s see them in detail to understand the most suitable for different businesses.

Logo Maker

Among the most straightforward and intuitive applications, Logo Maker cannot be missing, which allows you to create a free logo for your company from scratch. The platform enables you to create, edit and save an unlimited number of projects. After working on the project and being sure and satisfied with the result, you can buy the design he made for 35 euros. The strength of the application is the ability to make users who do not know graphics into real experts in creating logos, all without spending the price of the professional.

The project’s work begins with a few questions, such as the name of the company, the slogan, or the industry to which it belongs. From this information, Logo Maker can understand which logos most reflect the corporate identity and carries out the first screening. The user can choose a logo among those proposed by the platform. All logos can be used in any situation, be it clothing or business cards online.

Affinity Designer

Affinity Designer is a handy software for creating concept art, print projects, logos, icons, and UI designs and is available for Mac, Windows, and iPad. Unlike other platforms, Affinity logos can be created entirely from vector components, a feature that allows the user to ensure that the final project is scalable to any size.

This means you can use shapes and drawing tools, while images and colors are unsuitable for logos. Affinity Designer also offers paid add-ons that provide you with dozens of logo and font templates to edit. They are projects explicitly created for the platform and easy to customize. You can add elements, move objects, or edit illustrations.

Xara 3D Maker

The main peculiarity of this software is the ability to create titles and animations in three dimensions. Users can design animated text, logos, and buttons to be added to videos and web pages. Creating a logo is super easy. Users can take advantage of the models included in the program, inserting some changes where it does not meet their taste or business needs. Many features can be changed: from color to design, shading, textures, point of view, or movement of the animation if you need a digital logo. Xara 3D Maker is a paid application, but you can download and use it for free for seven days, thanks to the trial period.


Much better known for its photo editing skills, not everyone knows that you can create great logos with Photoshop. The popular editing software also offers a short guide to users who want to understand how to create a logo, complete with tutorial materials. You can use shapes and colors and tie them together using the anchor points. Photoshop also allows you to create unique graphics starting from a simple geometric figure to which you can attach a personal image.

Thanks to this trick, the logo’s colors are customized according to the user’s needs and the type of company. For example, for a beekeeping company, you can create a small bee with different colored geometric shapes and attach an image of a beehive to the body part. If you want, you can put a little text inside the logo.  The software is for a fee, and to access all its features. You need to sign up for a subscription. If you are unsure of the program, you want to use it. You can take advantage of the 7-day trial version.


Adobe Illustrator is one of the applications of Adobe’s graphic package, ideal for the vector graphics sector, that is, the one that specializes in creating complex logos, icons, drawings, and illustrations. Illustrator also allows you to create scalable logos without losing quality. Just have a project in mind and bring it to life through the use of the many tools of the application, starting from geometric shapes to devices such as the ruler and grids. Being part of the Adobe family, this software is also paid, but you can try it by signing up for the free 7-day trial.


If you want to opt for free programs but have all the features of paid software, the most straightforward and intuitive to use is Gimp. Known for being the accessible version of Photoshop, Gimp allows its users to edit photos and create eye-catching graphics for sites and social networks. With Gimp, you can create a transparent logo, but it is impossible to create vector logos. You can avoid the problem by using third-party services such as Vectorizer, which allows you to render images and symbols of carriers.


Another good alternative to paid programs is Inkscape, one of the best free, open-source vector graphics software. It is easy to use, has an Italian interface, and is compatible with Windows, macOS, and Linux. The two menus on the sides of the platform offer many tools, including the many brushes in the toolbar, geometric shapes, text boxes, and selection tools. 

At the center of the program is the sheet on which the logo is created. While accessing the right toolbar, you can adjust the links between paths. You can create a figure starting from scratch and use the statistics present in the program or import an image to modify or add text. Inkscape has fill, edge adjustment, and color tools, which allows you to customize a gradient within the filling.


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