Use sales funnel software. Want to sell faster and better? Use these tools to quickly collect customer data, follow up on prospects, and analyze sales results. What should your sales funnel look like, and what software do you need for each stage? Keep in touch. Use tools to save data and track it. Use the software to learn from the results to sell more and faster.
Visualize Your Funnel
Use a tool like MindMeister to visualize your sales process. This will make it easier for your collaborators to always prioritize your funnel.
Attract Leads And Collect Contact Data
To sell, you need to find potential customers. Use marketing to attract leads online and talk to people at networking events. Collect new contact details with web forms or use subscription lists during exhibitions; this way, leaders will leave their contact details in exchange for a request, for example, if they need more information or would like a quote.
At this stage, potential customers know your offer but don’t yet see its value to their business. This is your time to show off; save their data carefully. Use an online CRM; you can enter data manually or faster by linking web forms to a centralized database. Every time your website visitors fill out a form, their contact details are automatically linked to you. CRM.
Qualify your leads based on the data you collect, your online research, and your conversations with them; you’ll know better which leads have the highest potential and which criteria they need to meet. Your contacts have shown a slight interest in your offer, so why not send them some additional information? Use automated email campaigns.
For example, if you use Mailchimp or Campaign Monitor, they are effortless to set up. And whether you use a computerized marketing tool or not, you need to keep a personal tone. Did your lead download a jewelry brochure? Don’t email book offers, but pique their interest with your knowledge of specialty jewelry, its production method, and its prices.
Follow Up On Prospects And Convince Them
People require fundamental human interactions. Ensure you contact them personally: identify the decision-maker and follow up with one-on-one emails, calls, and meetings. Stay up-to-date with all your contacts using lead management.
We gives you an overview of all your sales actions and makes it easy to track the status of each deal. Clearly define how and how much your sales team should delve into a deal. Identify exactly when a lead (or qualified marketing lead) turns into a prospect (or qualified sales lead).
At this point, potential customers recognize the added value of your offer, for example, by requesting a quote or free advice. All of these customer touchpoints influence their purchasing decisions. At this point, you know if the deal is closed or lost, so finding new customers should no longer be your primary concern; it’s time to put your energy into keeping existing customers.
Get More Valuable Information
Use your sales funnel to identify why, when, and how your leads convert. The conversion rate represents the number of prospects who move from one stage to another in your sales funnel. Calculate your conversion rate by asking yourself:
- How many potential customers are your sales force qualifying? And how many of them want to receive more information about your company?
- How many prospects ask for an offer? Who becomes a paying customer?
You need this information to improve your sales process. It’s clear that:
- The conversion rate helps you predict estimated revenue.
- You can estimate how many leads you need to reach your target turnover.
- You will get more information during the different phases of your sales funnel: what is going well, and what steps should you implement?
Eventually, not all leads become customers. This is not necessarily a negative fact, as long as you understand why. Evaluate what went wrong. Did you get an inadequate response after a call? Ask (lost) leads using questionnaires and forms or analyze their behavior as online users. Google Analytics is essential if you want to know more about your numbers.
Hotjar completes this information by showing you how people interact with your website. Suppose, through Google Analytics, you find a high conversion rate, but you don’t have many visitors to your website. One possible action could be to refine marketing strategies to increase the number of incoming leads. Use Team Leader to understand how your leads convert into prospects. You will see which quotes you have sent and how your chances have reacted.
Why did they accept or reject your quotes? In the section where you view the overview, you will see all the deals in progress, their funnel status, and how quickly your sales force is handling these deals. You can set your sales target and track your progress over different time frames. To get more useful insights, Team Leader provides valuable statistics that help you learn from all sales results.
Metrics To Measure The Success Of Your Funnel
How can you measure the exact bottom line of your sales funnel? The following numbers are essential:
- The number of deals in your funnel shows how many deals were successful.
- Calculate the average deal size to estimate how much an average new value generates. This forecast will also help you determine the costs of previous sales and marketing efforts.
- Close Rate: How much effort do you need to invest in closing a deal, and what is the return on your investment? The relative rate shows the number of winning and losing values.
- Sales Velocity: How fast do prospects progress through your sales funnel? Measure how long it takes to close a deal and estimate the number of options in your pipeline that convert quickly.