Today we will talk about an increasingly used messaging app: Telegram Business! Here is a series of points of view, advice and opinions to make the best use of this tool to advance your business in terms of organization and (above all) turnover. Businesses should continuously evolve to keep their customers engaged and survive in a market where competition is cutthroat. Customer support plays a crucial role, and messaging services can be a godsend to level the user experience. In this article, we will consider Telegram as the platform that can be incredibly useful for your business to keep the relationship with your customers “alive.”
Reasons To Use Telegram For Business
So, below we discuss the main advantages of Telegram :
It’s Free
Regardless of how many messages you send or receive per day or what purpose you use this messenger (for work or personal use), it is free and has no limitations. You can send pictures, videos, text and voice messages at no cost.
Segmentation
In case you’re dealing with a different group of customers, which is almost always the case, segmenting will save you some time on mailings. Sort your prospects by interests, region or age, and Telegram will take care of the rest.
24/7 Support
Most customers prefer texting to calls, and this is a proven fact. It takes less time and allows customers to see their message history, so they don’t have to call back.
Advertising
You don’t need to pay for expensive banner ads or even more expensive TV advertising. Just send your audience the information you want to see, whether it’s a sale or a new store opening.
Immediate Feedback
Your customers can reach you the same way you can – through messaging. So if you need to gather feedback – ask your customers or conduct a survey. Texting is perfect because emails are often ignored, while phone calls can irritate people.
Safety
No one has managed to hack Telegram, and his team is incredibly proud. The founder of this messenger encourages the community to hack Telegram and even offers money to those who succeed. However, they have yet to succeed.
Availability
Telegram is installable on all major platforms. It has a mobile app for iOS, Android, and Windows Phones and desktop apps for Mac, Linux and Windows. It also has a web version.
Stickers
Telegram allows anyone to create their sticker pack. For businesses, it’s an excellent opportunity to promote their brands by creating a branded sticker pack.
Transactions
This feature is available in Brazil and Russia but should be available in many other countries soon. This feature allows you to transfer money as safely as in a bank.
Why Telegram Stands Out From Other Messaging Apps
There are hundreds, if not thousands, of other messaging services. What is so special about Telegram that makes it appropriate for business? Let’s find out.
Secret Chat
This is an end-to-end encrypted chat that allows for highly secure conversations. In other words, during such conversations, the server side is not used, and the conversation’s history is stored in a device’s memory.
Self-Destructive Messages
With the help of this feature, a user can set a certain period, and the message will be destroyed when it expires. It can be helpful when dealing with important documents or other confidential information.
Telegram Cloud Storage
Stores all your media files attached to conversations along with their history. Then, if needed, you can sync them if you bought a new phone or logged in from another platform.
Not For Sale
The Telegram team says it will never be sold. Recalling the history of WhatsApp being sold to Facebook, it is a very pertinent statement. This way, if you want to avoid letting any big company use your data, Telegram is the right choice.
The User Base Is Growing All The Time
According to Telegram, at the beginning of 2016, they had over 100 million users from different parts of the world, 350,000 new users and over 15 billion messages per day. Currently, it is among the top 5 most popular messaging services in the world.
Search Engine
Telegram is a way to reach and stay in touch with your target audience and a powerful tool to automate and streamline some processes to minimize manual work. For this purpose, you can create your chatbot responsible for a particular process, be it order processing or customer advice. As you can see, Telegram opens up a myriad of opportunities for your business. It can optimize business/marketing processes and improve the customer experience.