There are now countless social networks on the market, so choosing the right one is challenging. You often decide not to use one of them at all. Depending on the industry and assignment, you can miss a real opportunity because there is hardly a target group that needs to be represented in social media channels. To use this for your online shop, you should know a few basics – which we will give you in this blog post.
Benefits Of Using Social Media
At the beginning, of course, there is the question of the advantages of familiarizing yourself with the topic. The social media manager is a separate job title for a reason. The strategic use of the various tools is time-consuming and should be worthwhile. However, if used correctly, several factors can bring your online shop even further. Some particularly important ones are:
- Increase in brand awareness
- Creating closeness through personality
- take advantage of daily usage behavior through the presence
- Selling your products directly on social media channels ( social shopping )
- direct communication with your target group
- generating leads
These points also vary depending on the goals you want to achieve. For example, you can also acquire new employees via social media channels.
What Social Media Channels Are There?
The range of social media is exceptionally different and can’t be displayed here exhaustively. Since the term remembers every advanced stage and media for which clients trade data and speak with one another. The method of correspondence can be different. Social media channels include:
- Image platforms (e.g., Instagram, Pinterest )
- Video platforms (e.g. YouTube, TikTok)
- Question and answer sites (e.g., Quora, Yahoo! Answers, Gutefrage)
- Professional and corporate networks (e.g., LinkedIn, Xing)
- Blogs and microblogs (e.g. tumblr, twitter)
- Instant messengers (e.g., Whatsapp, Skype, Signal
- Internet forums
The Currently Most Popular Social Media For Online Shops
As may be obvious, the determination is tremendous, yet just a few stages are reasonable for certain methodologies. Particularly since patterns assume a significant part here – while web gatherings were still exceptionally well known a couple of years prior, there are presently more clients on rather quick stages. Regardless of the overflow of offers, let’s provide you with a little outline of the most utilized interpersonal organizations. Perhaps these are fascinating for you:
This social media channel started as a pure image platform. It is now a photo and video-based app that combines microblog and audiovisual platforms. Aesthetics are very important here. You can reach different interest groups by using generic and specific hashtags. Instagram belongs to Facebook (or Meta) and offers scalable advertising options. You can also use social shopping to sell your products on this site.
TikTok
Users on this social media channel mainly post and consume short videos they have made themselves. These range from modern dances to funny mishaps to substantial knowledge in just a few minutes. Adolescents and young adults, in particular, are on the platform, but older age groups are also increasingly represented. By using popular songs or participating in trends, you can get a lot of views relatively quickly.
Although client measurements have declined for a very long time, Facebook is, as yet, the world’s biggest informal organization. Here you will find both personal profiles and company pages. Posts can be text-just yet, additionally, driven by pictures or recordings. Similarly, as with Instagram, you can put publicizing here, which you can adjust to your objective gatherings. In any case, with this, more reach can be produced.
This platform focuses on professional factors. Here you can make new business connections and acquire new employees. B2B companies, in particular, are in good hands here.
How Do I Find The Right Social Media Channels?
To be able to decide which social networks make the most sense for you, you should first define the following three points:
- the audiences you want to reach
- a fixed & clearly defined goal
- The content you want to create (videos, images, texts…)
- what you want to communicate to the outside world
- Networks your competitors use
If you want to do something other than experiment but want to achieve something, precise planning is essential. In the second step, select social media channels that fit these points. Where do your target groups hang out most often? Which platform suits your goals, and can you comply with the corresponding content guidelines?
As a third step, let’s examine your time management. You should consider the effort of your strategy because more than just putting content online is needed. Community management is also part of it – i.e., user exchange and interaction. How many social media channels you choose depends on your time for all the associated tasks.
Social Media As Part Of Your Content Strategy
We advise you to build an overall strategy. Social media channels should always be a part of it, but not the core. This is especially true if you want to take care of it yourself and are getting into the topic. It often makes more sense to shorten existing content and adapt parts of it accordingly. For example, a controversial quote from a blog post can be used as a basis for discussion on social media. Graphics are often self-explanatory; once created, it is worth using them several times.
Also Read: Engagement Marketing: How To Do It Right