Huawei is focusing heavily on mobile gaming through the AppGallery digital store, also aiming for promotions. Huawei has been pushing on HMS (Huawei Mobile Services) for a long time. The cornerstone in this context is the AppGallery digital store, pre-installed on all Huawei devices, which has now exceeded 580 million active users globally. The store has grown in-app revenue 3x year-over-year and has seen a 20x increase in casual gamer growth over the same period. These data make us understand the expansion of AppGallery, but what are the aspects attracting mobile gaming enthusiasts to this platform? Here we try to understand it, focusing on some opportunities the HMS ecosystem offers.
The AppGallery interface
The AppGallery User Experience can offer different sections, from “Recommended” to “Apps“, passing through the “User” tab. In the upper part, the latter highlights the main innovations, which scroll automatically on the screen and allow you to immediately understand which initiatives are the most recent from this point of view. Inevitably, however, what may be of most interest to gamers is the “Games” section, accessible via the appropriate icon located at the bottom right.
Just below are the buttons “Categories”, “Premium” (to take a look at selected paid experiences, such as the Souls-like Pascal’s Wager), “Promotions”, and “VIP Program” (which offers rewards and exclusive offers). Scrolling down, various sections also appear helpful in orienting yourself among the proposals, from the “Funniest games” to pre-order titles, passing through the rankings, preview games and more. In this regard, the “Top collections” area should be noted, which allows you to get an idea of some exclusive promotions of AppGallery.
The in-game items offered by the AppGallery
In addition to the general interface, by launching the AppGallery digital store, which we remember is also downloadable on other Android devices through the official Huawei portal, one of the first things that catch the eye is the presence of the “Gifts” section. Here you can often find exclusive in-game benefits offered only through the AppGallery. To give you a concrete example, at the time of writing, it is possible to obtain a Welcome Gift relating to the popular fantasy strategy title Rush Royale, which contains Gold x1000.
These in-game gifts are given to a limited number of players but sometimes refer to tens of thousands of available codes. The “Promotions” section should also be considered, allowing you to obtain coupons linked to various titles. We recently covered on these pages the launch of Time Raiders, an MMORPG that takes players to explore underground tombs. At the time of writing, the AppGallery focuses on the latter, allowing players to get up to 40% discount on in-game items. These are just examples to make you understand what is proposed by AppGallery, but in reality, Huawei is trying to go further.
The Huawei Gaming Club Discord channel has been launched, which aims to guarantee the community a virtual place to stay updated on what is available in this context. It is generally possible to join the channel through the pages linked to the various game coupons. Still, news on the AppGallery game world, dedicated giveaways, from smartphones to digital vouchers, coupons and in-game gifts are also available. Furthermore, quizzes, video FAQs and direct support make it possible to retain existing users and to engage new ones precisely to allow the community to continue to grow.
However, not only the offers in terms of in-game benefits act as a driving force for the Huawei AppGallery. A wide selection of titles that have been formed over the years is available. Nowadays, experiences such as Homescapes, Lords Mobile, Top Eleven, Captain Tsubasa: Dream Team, Modern Combat 5, Asphalt 9: Legends, Might & Magic: Era of Chaos, Dragon Trail and PUBG Mobile are easily downloadable from the Huawei digital store. Among other things, by accessing the “Games” tab of the AppGallery, the user can view the best games categories such as collections, fun, recommended and featured games.
There are also pre-orders, and there is the possibility to take a look at the games not yet available, which will be downloaded as soon as they are released. Then there are Premium selections of paid games, as well as game promotion campaigns and the VIP program, which allows each month from the first day to accumulate (from 500 up to 10K) the expense of purchases on selected games, leveling up and receiving significant discounts on all the games in the store.
End of 2022 promotions
In closing, we focus on some promotions designed to close 2022 in the name of gaming via AppGallery. For Lords Mobile fans, until December 31, 2022, there will be the possibility of obtaining up to 30% coupons. A euro spent will be the equivalent of a diamond. With 50 diamonds, it will be possible to obtain a voucher of 5 euros, up to the potential conversion of 500 diamonds into a coupon of 150 euros.
For those who are used to having fun with Infinity Kingdom, until December 31 2022, it will be possible to obtain a gift pack and vouchers with a 200% bonus (for example, 4 euros spent in Infinity Kingdom can allow you to get in-game vouchers worth 10 euros). These are just a few examples of the Huawei AppGallery celebrations for the end of 2022: you can find all the details directly in the store.