Have you just started a business or been an entrepreneur for several years? Would you like to attract more customers to your services? You can achieve this by providing a project with a solid call to action. If you’re going to do anything, you need to make sure your marketing content is well designed. Copywriting is paramount here. Many entrepreneurs are not aware of this. What are good examples of call-to-actions, and how do you write one yourself? All information about this and the importance of the call-to-action can be found in this article.
Call To Action Or CTA
If you’re familiar with marketing, you’re probably familiar with CTA or call-to-action. It is a measure that leads the customer to enter into a contract with a specific company.
A web development agency can do this for you by putting together marketing content designed to encourage customers to buy your product. The content can also persuade customers to sign up for a newsletter or click through your website to specific product pages.
Not Always Geared Toward Sales
Of course, your CTA or call-to-action doesn’t always have to be aimed at getting someone to buy a product. The point is, at some point, interested people will take action because of the marketing content you send them through ads and more.
Write A Successful Call To Action
First of all, you must be clear about what you want to achieve with a call to action. You should also check if a CTA is required.
Two Important Goals
Call-to-actions have two essential purposes:
- You want to use your project to tell others what to do
- They motivate customers to take action.
Knowing this is the only way to launch a successful call to action.
The Length Of Your Call To Action
Many companies, marketers, and private individuals wonder how long a call to action should be. The length of a call to action varies. Some are one sentence long, others much longer.
The Number Of Words
Some people even think that a call to action should be concise and limited to just two or three words. We can also see this in advertising.
Examples Of Short CTAs
Subscribe today! Join now! Buy today! These are examples of very short CTAs that focus on a specific action, registering on a particular website.
A Call To Action Doesn’t Have To Belong
CTAs don’t have to be overly long. They can be short. But that doesn’t mean they have to be ridiculous. They are essential to be fast, to the point, and direct. This ensures that the message is clear and all other distractions are removed. Ultimately, it would help if you found what works best.
One can’t talk about call-to-action projects, their approach, and more without looking at some interesting examples.
Most people are familiar with Spotify. Music lovers will be delighted with Spotify. If you choose to subscribe to Spotify Premium, you’ll see a big green button on the website’s landing page with a call to action. This call-to-action button is easy to spot, primarily because of the contrasting background color. The text of this button indicates to take out a premium subscription. This is an excellent example of a CTA.
Examples of calls to action can also be found in Adwords. The goal of this advertiser is to get as many clicks on their results as possible. For a search query like “make a photo book,” web design agencies will use many tricks to convince people to create a photo book. Think discounts, reviews, or eye-catching text. The example below is the keyword “test winner” that is intended to convince the customers.
If you search for examples of CTAs, you’ll find that Netflix is often cited as an example. This company’s entire landing page is designed to get potential customers to click the Get Started button. Other than that, you won’t find much in the special offers on the site. The only attention is given to the switch to click to avail of the site’s services.
Write Good Calls To Action
After looking at the examples, you might think that writing a good call to action isn’t that difficult. Nothing is less accurate. Noting a good CTA can be quite a challenge. But once you get the hang of it, it’s not that hard.
Know What Your CTA Goal Is
First, you need to focus on one goal. It’s up to you to determine what you want to achieve with your call to action. Every advertising campaign should have a plan in mind from the start. For example, an advertisement via Facebook or an online marketing agency could aim to increase brand awareness. You could also aim to get more people interested in your product or brand.
The Use Of Action Words
Using action words is essential to designing a good call-to-action button for your website. Think of verbs that are not only specific but also motivating. Try it! Start here! Shopping! These are examples of memorable action words. Using the right action words ensures customers know exactly what to do. You will then know what action to take. So the message should not be ambiguous.
A Perfect Call To Action
A perfect call to action must include making sure the action words chosen are specific, as are the instructions that must be followed. “Help us today” would not be a good call to action for a campaign to help the homeless. A good call-to-action might be “Sign up as a homeless charity today” or “Donate to a homeless charity.” This button for the CTA is then more specific. It also gives people a more concrete idea of where they can help. The likelihood that they will become active is therefore greater. With a good call-to-action, customers should also get a good explanation.
Choosing The Right Formula
More Than Six Words
A call to action doesn’t have to be overly long. It is already effective if it contains six words or less. If you have a CTA longer than six words, you didn’t spell out a good call to action. This can be overwhelming for the recipient, but it can also spoil the visual impact.
Blog Posts And Landing Pages
However, CTAs in blog posts and landing pages tend to be longer. They usually consist of two sentences that build on the substantial plot to make the whole thing more convincing.
How To Write A Good Call To Action
There are three ways to craft an excellent call to action. First of all, your CTA is a great way to convince people to do something. That’s a lot more direct. A little indirectly, you could say that you persuade people to do something by doing something. An example of a call to action is “Get a free trial by signing up for our newsletter.”
You can also opt for the formula where you give customers a reason to trade. This CTA usually answers the question of why. “Donate to the homeless.” This CTA explains to the donor why it is important to donate. Once you’ve won over the audience with your answer, users will click through and make a purchase.
Positive Or Negative?
A Negative CTA
A CTA can be labeled as positive or negative. In most cases, both forms are effective. A negative CTA is more likely to use examples or situations associated with pain and fear. You can then choose a solution by clicking on the button. A negative call to action can also be presented positively. For example: “Are you tired and irritable because you can’t sleep well? Try our lemon tea”. In this case, the focus is on the person’s pain points.
A Positive CTA
You can also make such a positive CTA. “For a good night’s sleep, drink our lemon tea” is a positive approach to the same CTA. In any case, the goal is the same in both cases. Both ways, you convince a user to buy your lemon tea.
Don’t Write More Than Necessary
When writing a CTA, it’s essential to be selective with your words. On the one hand, you have to use the right words, and on the other hand, you have to be concise. Your text should therefore contain only what is necessary to achieve your goal.
Confusion And Distraction
Your call to action should not be open to multiple interpretations and should not imply that the CTA has other goals. Too many “unnecessary” words can cause too much confusion and distraction, which is not what you want.
Find A Balance
It is therefore essential to strike a balance when writing a CTA copy. On the one hand, you have to inform your customers. On the other hand, you must not distract them from the actual goal you want to achieve.