In a business context, Business Intelligence finds a flourishing application in practically all departments, thanks to its innate ability to perform measurements, data analysis and create reports useful to guide decisions in a favorable direction for the fate of the business.
Thanks to the integration with CRM systems, BI facilitates the visibility of customer interactions with corporate communication channels and builds reports on various detailed elements. Thanks to the extraction of data archived by CRMs, Business Intelligence can analyze customers by personal characteristics, area of origin, products owned, and average annual expenditure to combine these elements and bring out new business opportunities.
Thanks to creating customized dashboards, the marketing manager can, for example, create “on the fly,” a valuable tool to describe the results of a campaign to his work team rather than to the company’s C-Levels. On the other hand, automating reports can save you a lot of time than manually executing such documents.
In a somewhat similar way to what is highlighted for the marketing department, BI can facilitate the reading and comparative analysis of sales data to identify the most profitable customers to assist sellers in the actions useful for their loyalty. A better understanding of your customer base allows you to act in a targeted manner to accelerate sales processes, reduce the overall time to value of transactions, and increase the average profit margins for each conversion.
BI can support the work of customer assistance services by facilitating, for example, the understanding of the most frequent problems encountered by customers by associating this information with certain types of products. The combination of several analyzes can offer functional elements to improve the quality of service in various aspects.
Thanks to the reports generated by BI tools, the assistance staff can contact customers who are victims of a disservice to offer in advance those solutions useful to avoid a loss of trust in the brand. The reports on the problems encountered can instead be forwarded to the design department so that it takes action to improve the quality of the product, reducing malfunctions and discontent among consumers.
Human Resources (HR)
The integration of BI tools with the management systems used by the HR department can produce a series of significant advantages in terms of efficiency. It is, in fact, possible to automate the generation of reports helpful in describing the analysis of hours worked, with the relative hourly costs of the various employees, highlighting the differences in terms of performance for the various company departments, with the possibility of carrying out comparative analyzes referring to periods of different thunderstorms.
This approach makes it possible to monitor on an as objective basis as possible the increase or decrease in efficiency of the various business lines and have a history for each employee that can be easily queried to understand what situations are in which they can perform better. , facilitating his working condition.
The combinatorial calculation capabilities of Business Intelligence can facilitate management control to make visible, for example, those aspects that would hardly emerge from the simple manual analysis. Thanks to the study of historical data relating to consumption, it is possible, for example, to identify inefficient plants, using the appropriate corrective actions to optimize management costs.
In even more general terms, BI applications in various lines of business could refer to any company operating in almost any sector of activity. The digital transformation has contributed to making vast amounts of data available in any business sector, which is why we find a growing diffusion of Business Intelligence tools in areas such as healthcare, automotive, banking, insurance, chemical-pharmaceutical, retail, large -scale distribution. Agro-food and practically all sectors of the manufacturing industry.
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